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    Every innovation we come up with is developed from the travelers’ perspective.
    Their view of the world is our view.


    explore all our innovations

    Airbus A320NEO

    A320neo

    New Nordic

    new nordic by sas

    Cabin upgrade

    cabin upgrade short-haul

    Cabin upgrade

    CABIN UPGRADE
    LONG-HAUL

    Wifi

    high-speed wifi



    AIRBUS A320NEO IMAGINED BY TRAVELERS

    We are proud to present Airbus A320neo to our travelers on short haul flights. Quieter than ever before and lit with mood lights the cabins of Neo give you a superior experience to the classic Airbus planes. With its bigger engines and sharklet wingtips Neo is also the most environmentally friendly choice on these distances, using 15-20 % less fuel than other aircrafts today. Welcome onboard.

     

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    DINING IMAGINED BY TRAVELERS

    Dining at the speed of 850 km/h is quite extreme and space is limited. But the experience of being restored and refreshed doesn’t have to be.

    Introducing our new food and beverage concept on short-haul flights, a new handy way to eat on an airplane. Food made with fresh local and seasonal ingredients, served in a concept easy to hack to your own liking.

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    COMFORT IMAGINED BY TRAVELERS

    It’s time to make the journey even more enjoyable for our 29 million travelers on short-haul flights. In the new cabin you will experience more comfort with more room than ever before. Also, the seats will be able to recline further and are equipped with comfort cushions, making short-haul flights feel even shorter.

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    Comfort imagined by travelers

    When you fly to and from Asia and the US, you will experience world-class travel in our new cabins. Inspired by Scandinavian design, they have a hotel feel and feature smart functionality. Thanks to our unique collaboration with Hästens, we’ve taken sleeping comfort to new heights.

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    CONNECTION IMAGINED BY TRAVELERS

    Internet access can be stressful if the connection is slow. In 2017, Europe’s fastest WiFi in the sky will be made available onboard. Surf the internet in your own time at superfast speed. Stay connected, check that inbox, post that picture, and relax.

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